Friday, 22 June 2012
Wednesday, 30 May 2012
The structure of the bridge is highly significant to the meaning. The structure is an adaptation of an arch bridge. Each side is reliant on the other for support. In this way neither Coke nor Facebook are represented any higher than each other. The COke side of the bridge consists of a large and bulky support, with a cable stay structure holding up the road. Although the long support would not be needed as the bridge can be supported adequately by the slight arch and cables, the excessive amount of materials is a reflection of power. The bridge makes a statement on the influence that these companies have, even in a national park environment. (similar to Coca Cola's influence on rubbish disposal at the grand Canyon national park - need article for Mash-up).
The side on which the Facebook studio is placed is simple in appearance however like Coke its supports significantly affect its surrounding environment. The simple appearance, like the studio hides the complex, internal structural mechanisms.
Facebook and Coke studio, meeting place
I have chosen a simplistic exterior for the Facebook studio to reflect the clean cut appearance of the brand. When the facade is rotated however, the interior shows a network of connecting staircases and work spaces. In contrast the interior is busy and occupied to reflect the complex inner workings of the Facebook product, that the public do not see. The interconnecting staircases reflect the aims and functions of the Facebook site, that is to connect a variety of people who would otherwise communicate less. The rotating sides allow the interior to be viewed externally. The nature of the two pieces creates a combination of absolute privacy and openness.
Coke's form of power lies in delivering an experience, while the actual product is unchanged and quite simple in comparison. The studio space is the elevator so that when the users are working, they gain a changing experience without moving themselves. The tiered spaces reflects the rigid hierarchy that would exist in a corporation like Coke. The series of spaces offers different views of the surrounding national park, to highlight the "experience".
The meeting space displays ideas of equality however has two distinguished sides for Coca Cola and Facebook. The orientation of the table determines which side each of the companies should sit. Although the corporations meet at the table and also halfway on the bridge, each has its own designated side. The vegetation is cleared in this spot, but enough remains to give the meeting place a sense of privacy.
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