The structure of the bridge is highly significant to the meaning. The structure is an adaptation of an arch bridge. Each side is reliant on the other for support. In this way neither Coke nor  Facebook are represented any higher than each other. The COke side of the bridge consists of a large and bulky support, with a cable stay structure holding up the road. Although the long support would not be needed as the bridge can be supported adequately by the slight arch and cables, the excessive amount of materials is a reflection of power. The bridge makes a statement on the influence that these companies have, even in a national park environment. (similar to Coca Cola's influence on rubbish disposal at the grand Canyon national park - need article for Mash-up).

The side on which the Facebook studio is placed is simple in appearance however like Coke its supports significantly affect its surrounding environment. The simple appearance, like the studio hides the complex, internal structural mechanisms.